Bausch + Lomb
117 Global designed and produced fixtures to help define a store-in-store space by combining impactful branding with functionality for both consumers & employees.
CLIENT:
Bausch + Lomb
SEGMENT:
DISPLAY
YEAR:
2019
Bausch + Lomb partnered with Walmart to be the exclusive provider of contact lens products in the retailer’s Vision Center. B+L engaged 117 Global to create a family of displays & signage that could help the brand “drop anchor” in a busy space.
117 Global created a mini B+L destination within the Vision Center, offering an improved customer journey for Walmart shoppers. We developed lockable countertop displays to showcase product while eliminating shrinkage, a branded mirror, and a permanent floorstand signage display to advertise the partnership in store and draw in existing Walmart shoppers.
