Maestro Dobel
A Hollywood collaboration leads to a blockbuster product launch!
CLIENT:
Maestro Dobel
SEGMENT:
PACKAGING
YEAR:
2022
Becle S.A. (Jose Cuervo) was in need of luxury packaging for ultra-premium tequila brand Maestro Dobel’s launch of their HERO product, Diamante.
The packaging needed to convey the distinctive qualities of the product, with a fun twist: Ironhead Studio, designer of countless Marvel superhero characters, would design the look of the bottle & box.
117 Global was the retail packaging partner to turn that vision into reality. Our team used their POWERS of creative development, engineering an injection molded box with complex yet clean windows that allowed the consumer glimpses of the crystal bottle & signature Cristalino tequila.
The finished product not only CAPTURED the premium branding, but the unique CHARACTER of the tequila itself, resulting in a collaboration with SUPER results.
