Skechers
How do you grab a shopper’s eye and intuitively demonstrate the features + benefits of a specific product differentiator? Make it bright, make it bold, and make it tactile to invite interaction.
CLIENT:
Skechers
SEGMENT:
DISPLAY
YEAR:
2018
SKECHERS needed a compelling way to showcase the “flex” feature of their GO WALK Flex soles on a shoe tower.
117 Global designed & produced a display that included a large-scale version of the shoe sole using the actual flex material so shoppers could see & feel every detail, resulting in a display that consumers can’t help but engage with.
