El Tequileño Goddess Murals
Creating packaging is more than making a box & printing a logo. It’s about connecting with the customer, first by getting attention and then by telling the brand story.
CLIENT:
El Tequileño
SEGMENT:
PACKAGING
YEAR:
2023
El Tequileño needed Holiday gift boxes for several SKU’s, but they had a request: “No holiday vibes for this craft brand of tequila!”
117 Global presented a compelling concept: A
collection of Goddess mural art, corresponding to the flavor profile of each tequila, that wraps around each box.
But it didn’t stop at packaging! We proposed a brand activation idea to take the concept to the next level: commissioning murals in the brand’s “hometown” of Tequila, Mexico, tying together collector-worthy retail packaging with an art installation that reflects their brand story.
117 Global thought beyond the box, using packaging as a vehicle to reinforce the brand’s connection to their deep Mexican roots, building brand equity while producing award-winning boxes that stand out from the typical holiday noise on shelf!
